Largest gap in net brand

favorability by political party

Survey of U.S. adults from

Oct. 3, 2017 to Jan. 2, 2018

Colored by party

with highest fav.

–50

–25

0

+25

+50

+75

Dem

GOP

Trump Hotels

CNN

Fox News

NBC News

New York Times

MSNBC

NFL

ABC News

CBS News

Washington Post

Fox Business

BET

Huffpost

Time Magazine

Chick-fil-A

CBS

MTV

Breitbart

Comedy Central

NBA

Bass Pro Shops

Papa Johns

ExxonMobil

Koch Industries

Starbucks

Cabelas

Halliburton

HBO

NASCAR

NBCUniversal

–50

–25

0

+25

+50

+75

Largest gap in net brand

favorability by political party

Survey of U.S. adults from

Oct. 3, 2017 to Jan. 2, 2018

Colored by party

with highest fav.

–50

–25

0

+25

+50

+75

Dem

GOP

Trump Hotels

CNN

Fox News

NBC News

New York Times

MSNBC

NFL

ABC News

CBS News

Washington Post

Fox Business

BET

Huffpost

Time Magazine

Chick-fil-A

CBS

MTV

Breitbart

Comedy Central

NBA

Bass Pro Shops

Papa Johns

ExxonMobil

Koch Industries

Starbucks

Cabelas

Halliburton

HBO

NASCAR

NBCUniversal

–50

–25

0

+25

+50

+75

Largest gap in net brand

favorability by political party

Survey of U.S. adults from

Oct. 3, 2017 to Jan. 2, 2018

Colored by party

with highest fav.

–50

–25

0

+25

+50

+75

Dem

GOP

Trump Hotels

CNN

Fox News

NBC News

New York Times

MSNBC

NFL

ABC News

CBS News

Washington Post

Fox Business

BET

Huffpost

Time Magazine

Chick-fil-A

CBS

MTV

Breitbart

Comedy Central

NBA

Bass Pro Shops

Papa Johns

ExxonMobil

Koch Industries

Starbucks

Cabelas

Halliburton

HBO

NASCAR

NBCUniversal

–50

–25

0

+25

+50

+75

Largest gap in net brand favorability by political party

Survey of U.S. adults from Oct. 3, 2017 to Jan. 2, 2018

Colored by party with

highest favorability

–50

–25

0

+25

+50

+75

Dem

GOP

Trump Hotels

CNN

Fox News

NBC News

New York Times

MSNBC

NFL

ABC News

CBS News

Washington Post

Fox Business

BET

Huffpost

Time Magazine

Chick-fil-A

CBS

MTV

Breitbart

Comedy Central

NBA

Bass Pro Shops

Papa Johns

ExxonMobil

Koch Industries

Starbucks

Cabelas

Halliburton

HBO

NASCAR

NBCUniversal

–50

–25

0

+25

+50

+75

Largest gap in net brand favorability by political party

Survey of U.S. adults from Oct. 3, 2017 to Jan. 2, 2018

Colored by party with

highest favorability

–50

–25

0

+25

+50

+75

Dem

GOP

Trump Hotels

CNN

Fox News

NBC News

New York Times

MSNBC

NFL

ABC News

CBS News

Washington Post

Fox Business

BET

Huffpost

Time Magazine

Chick-fil-A

CBS

MTV

Breitbart

Comedy Central

NBA

Bass Pro Shops

Papa Johns

ExxonMobil

Koch Industries

Starbucks

Cabelas

Halliburton

HBO

NASCAR

NBCUniversal

–50

–25

0

+25

+50

+75