Average time per day a U.S.
adult spent consuming media
in Q1 2018
Hispanic
Black
Total
Asian
Live TV
4:10
6:01
3:07
2:08
App/Web on phone
2:22
2:46
2:17
2:28
Radio
1:46
1:52
1:51
n/a
App/Web on tablet
0:47
0:47
0:39
0:50
Internet on computer
0:39
0:34
0:27
0:52
Time-shifted TV
0:36
0:35
0:21
0:17
Internet device
0:26
0:29
0:28
0:32
Game console
0:14
0:16
0:15
0:09
DVD/Blu-ray
0:06
0:07
0:05
0:04
Total
11:06
13:27
9:30
7:20
Average time per day a U.S. adult
spent consuming media in Q1 2018
Hispanic
Black
Total
Asian
Live TV
4:10
6:01
3:07
2:08
App/Web on phone
2:22
2:46
2:17
2:28
Radio
1:46
1:52
1:51
n/a
App/Web on tablet
0:47
0:47
0:39
0:50
Internet on computer
0:39
0:34
0:27
0:52
Time-shifted TV
0:36
0:35
0:21
0:17
Internet device
0:26
0:29
0:28
0:32
Game console
0:14
0:16
0:15
0:09
DVD/Blu-ray
0:06
0:07
0:05
0:04
Total
11:06
13:27
9:30
7:20
Average time per day a U.S. adult
spent consuming media in Q1 2018
Total
Black
Hispanic
Asian
Live TV
4:10
6:01
3:07
2:08
App/Web on phone
2:22
2:46
2:17
2:28
Radio
1:46
1:52
1:51
n/a
App/Web on tablet
0:47
0:47
0:39
0:50
Internet on computer
0:39
0:34
0:27
0:52
Time-shifted TV
0:36
0:35
0:21
0:17
Internet device
0:26
0:29
0:28
0:32
Game console
0:14
0:16
0:15
0:09
DVD/Blu-ray
0:06
0:07
0:05
0:04
11:06
13:27
9:30
7:20
Total
Average time per day a U.S. adult spent consuming media in Q1 2018
Total
Black
Hispanic
Asian
Live TV
4:10
6:01
3:07
2:08
App/Web on phone
2:22
2:46
2:17
2:28
Radio
1:46
1:52
1:51
n/a
App/Web on tablet
0:47
0:47
0:39
0:50
Internet on computer
0:39
0:34
0:27
0:52
Time-shifted TV
0:36
0:35
0:21
0:17
Internet device
0:26
0:29
0:28
0:32
Game console
0:14
0:16
0:15
0:09
DVD/Blu-ray
0:06
0:07
0:05
0:04
Total
11:06
13:27
9:30
7:20
Average time per day a U.S. adult spent consuming media in Q1 2018
Total
Black
Hispanic
Asian
Live TV
4:10
6:01
3:07
2:08
App/Web on a phone
2:22
2:46
2:17
2:28
Radio
1:46
1:52
1:51
n/a
App/Web on a tablet
0:47
0:47
0:39
0:50
Internet on a computer
0:39
0:34
0:27
0:52
Time-shifted TV
0:36
0:35
0:21
0:17
Internet-connected device
0:26
0:29
0:28
0:32
Game console
0:14
0:16
0:15
0:09
DVD/Blu-ray
0:06
0:07
0:05
0:04
Total
11:06
13:27
9:30
7:20